Saturday, March 24, 2012

Big Slam to Best Buy or is it Now 'Try to Buy?'

Last night my son's went in search of a gift at Best Buy. They had done their research online and the company's website showed what they wanted to buy was "available at the store." Immediately upon walking into the store they were greeted not with, "Can I help you?" But rather "Do you use cable or satellite?" Of course they told the person what they wanted, a Kindle and they were not directed to the location in the store but besieged with more questions of their viewing habits.

I don't think this is the way to treat a customer who is clearly intending on spending cash at the store right now. But wait there's more!

Upon finding the area of the store where the Kindles were, right opposite the TVs, they informed a sales person in this section of what they wanted. He didn't know anything about Kindles and tried to up sale them to something else. But my sons persisted and he went to ask someone else only to return and treated them again as if it was the first time he saw them. He left once more and never returned to help them but did help another victim. But wait there's more!


Frustrated they tried to get help from the TV salesperson who declined to help but said he would get someone in that department. Thirty minutes later they left without a Kindle.

Do you think this is an isolated incident? I don't think so. Read this from Forbes on why this writer thinks Best Buy will be out of business sooner rather than later.

So I am slamming Best Buy and declaring them 'Try to Buy'. Try to Buy had a willing customer in the brick and mortar store, their most costly venue for retail products, in the store cash and desire to leave with a Kindle in hand and let them leave with nothing but a bad taste to return ever. The sale by the way did go through and the winner this time was Amazon.com. Go figure!

Slam Best Buy and I declare their new name to be 'Try to Buy'.

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Side note unrelated: I like the free use graphics from Clker.com. Try them out and support them via their ads etc. There are nice graphics here and an amazing selection. Rave to Clker.com.

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